Ram, the brand long recognized for its rugged trucks and powerful commercial vehicles, is preparing to make a major leap into a new segment with the launch of its first-ever SUV in 2028. This upcoming model represents a defining moment for Ram, as it expands beyond its traditional truck-focused identity and steps into the world of full-size family vehicles. Built to compete with established heavyweights like the Chevrolet Tahoe, Ford Expedition, and Jeep Wagoneer, this new Ram SUV is designed to combine strength, technology, and versatility in a way that only Ram can deliver.
The introduction of this model signifies a strategic shift within the Stellantis group. Ram, which has been thriving in the pickup market with its 1500 and Heavy Duty series, now seeks to bring that same level of engineering excellence and design language into a passenger-oriented SUV. With the automotive world evolving rapidly, the decision to include both gasoline and plug-in hybrid powertrains makes the 2028 Ram SUV a future-ready contender for both traditional buyers and those moving toward electrification.
What is the Design Philosophy Behind the 2028 Ram SUV
The design of the upcoming Ram SUV is expected to stay true to the brand’s signature boldness while introducing a more refined and sophisticated presence suitable for family and luxury markets. It will share much of its platform with the Ram 1500 pickup, meaning body-on-frame construction for strength and towing capability, but with extensive enhancements to comfort, noise reduction, and ride quality.
On the exterior, expect a large, imposing grille inspired by Ram’s latest design evolution, along with LED lighting signatures and aerodynamic sculpting to improve efficiency. The SUV will likely adopt a muscular stance, wide fenders, and an assertive front fascia that reflects its dual purpose-tough when needed, yet premium in presence. Inside, Ram is anticipated to offer one of the most luxurious interiors in its class, taking cues from the success of the Ram 1500’s upscale cabins. Premium materials, extensive digital displays, and advanced connectivity will create an environment that balances utility with modern sophistication.
What is the Expected Powertrain Lineup and Performance
Ram has confirmed that its full-size SUV will be available with multiple powertrain options, including traditional gasoline engines and a cutting-edge plug-in hybrid variant. The gasoline versions are likely to use the Stellantis Hurricane twin-turbo inline-six engine, already earning praise for its balance of performance and efficiency. Depending on configuration, this engine could produce anywhere between 400 and 500 horsepower, ensuring the SUV delivers powerful acceleration and substantial towing capability.
The plug-in hybrid variant will be a centerpiece of the lineup, aiming to blend Ram’s strength with environmental responsibility. Built around the same platform, it will feature an electric motor integrated into the powertrain, offering electric-only range for short commutes while maintaining the ability to run on gasoline for long trips or heavy towing. This configuration is expected to appeal to a growing audience looking for hybrid capability without sacrificing the practicality of a full-size SUV. Four-wheel drive will be standard on most models, paired with multiple drive modes for off-road versatility and everyday comfort.
How the Interior and Technology Will Redefine Comfort and Utility
Inside the 2028 Ram SUV, the focus will be on space, flexibility, and cutting-edge technology. Designed for families, adventurers, and luxury seekers alike, it will offer seating for up to eight passengers across three rows. Each row will feature generous legroom, while second-row captain’s chairs will be available for a more premium configuration. Cargo flexibility will be a major highlight, with fold-flat rear seats and clever storage solutions drawn from Ram’s pickup innovations.
Technology will play a key role in elevating the driving experience. Expect a massive central touchscreen running the latest Uconnect infotainment system, complete with over-the-air updates, advanced navigation, and smartphone integration. A fully digital instrument cluster will provide customizable information, while available head-up display technology will keep drivers focused on the road. Passengers will enjoy USB-C charging ports throughout, a premium sound system from a high-end audio partner, and optional rear entertainment screens to keep long journeys enjoyable.
When the New Ram SUV Is Expected to Be Revealed and Go on Sale
Industry reports suggest that Ram will officially unveil its new SUV concept or pre-production version sometime in 2027, with the production model hitting dealerships in 2028. This timeline aligns with Stellantis’ broader electrification strategy, which includes launching hybrid and EV options across all major brands. Testing prototypes are expected to appear on public roads in the next few years as Ram refines the powertrain, chassis tuning, and interior features to meet global market demands.
Once launched, the SUV will initially target North American markets where large SUVs are most popular, but international markets such as the Middle East and select parts of Europe could follow. Pricing is likely to position the new model competitively with the upper trims of the Chevrolet Tahoe and Ford Expedition, offering base versions for practical buyers and luxury variants for premium customers.
How Ram Plans to Compete in the Crowded Full-Size SUV Market
Ram faces a challenging yet exciting task entering a segment dominated by well-established names. Its competitive advantage will stem from a combination of proven truck engineering and modern hybrid innovation. The use of the Ram 1500 platform ensures unmatched durability and towing capability-two factors full-size SUV buyers prioritize. Additionally, Ram’s reputation for building refined interiors and smooth-riding trucks will give it an edge in comfort and luxury.
Another key differentiator will be technology integration. The new SUV will leverage Stellantis’ latest STLA Frame architecture, which supports both internal combustion and electrified powertrains. This gives Ram the flexibility to adapt to future emissions regulations and customer preferences. Off-road variants could also be in development, allowing Ram to compete with adventure-oriented SUVs like the Toyota Sequoia TRD Pro and Jeep Wagoneer Trailhawk.
What is the Potential Impact of Ram’s SUV on the Brand’s Future
The arrival of Ram’s first SUV in 2028 marks more than just a new model-it signals a transformation for the brand itself. For years, Ram has been a dominant force in the pickup market, but expanding into SUVs allows it to reach a broader audience seeking everyday utility combined with rugged power. This diversification strengthens Ram’s position within Stellantis, giving it another high-volume product to complement its truck lineup.
From a brand perspective, this SUV will also help Ram evolve its image. While still maintaining its reputation for toughness, it will introduce a new level of sophistication, design detail, and sustainability. The addition of plug-in hybrid technology aligns perfectly with global trends toward cleaner energy without alienating loyal truck owners who value performance and range.
How the 2028 Ram SUV Will Shape the Future of American Family Vehicles
As full-size SUVs continue to dominate the American automotive landscape, the 2028 Ram SUV will likely bring a fresh perspective to what families expect from such vehicles. It combines the spirit of Ram’s legendary toughness with the refinement and environmental consciousness modern buyers demand. With a bold exterior, a meticulously crafted interior, and powertrains that bridge the gap between gasoline power and hybrid efficiency, this SUV could redefine Ram’s future and challenge the traditional hierarchy of the segment.
When it finally arrives, the 2028 Ram SUV will not just be another new vehicle-it will be a statement of intent. It will demonstrate that Ram can build not only the most capable trucks but also one of the most advanced and desirable SUVs on the market. With this model, Ram steps confidently into a new era, one where capability, comfort, and conscience meet to create a vehicle that represents the future of American power and practicality.
